Category: Cash Essentials

"I Can't Afford It Doc"

Q:  What did you say to people that said they couldn't afford to pay cash? Before I answer that question, I want to tell you something. I want to be honest. I don't want you to misinterpret this, but I didn't get that question very often. Hard to believe, I understand, but here's why... I

Do Therapies Work In A Cash Practice?

Q:  Do therapies and rehabilitation work in a cash practice? I can't speak directly to that because I didn't do any therapies and I didn't do any rehabilitation, but I can tell you that I know docs that have in the past, that still do, and have absolutely made it work.  The main issue here

Sunday March 15th, 2009 in Cash Essentials | No Comments »

The Cash Mindset

Q:  What kind of philosophy or mindset does the chiropractor and the staff need to have to make a functional and successful cash practice? I've said this over and over again, but in order to have a successful cash practice, you need to have a 100% certainty in the product you're delivering. You need to

Sunday March 15th, 2009 in Cash Essentials, Fundamentals, Mind-Set | No Comments »

Cash Transition Made Easy

Q:  How do I help my patient's transition from insurance to self-pay? The reality is at some point in any practice, if you have any decent retention, that you are going to have to transition your patients from insurance to self-pay. The best way to do it is in the very beginning. Let them know

How Do I Explain That I'm 'Going Cash'?

Q:  How would you explain to your staff and your patients that you're going cash without them wanting to jump ship? You sure as hell don't want them to leave just because you want them to pay cash! You have got to really think through this whole strategy. It's a major change in your staff

Is A Cash Practice For Everyone?

Q:  I know that everyone wants a cash practice, but is it right for everyone to run a cash practice? The answer is absolutely no. It's not right for everyone. So many people, in fact I bet the majority of people right now in this profession, would absolutely fall flat on their face if they

Sunday March 15th, 2009 in Cash Essentials, Fundamentals, Mind-Set | No Comments »