Using Patient Brochures

Q:  How should I use brochures in the patient education process? 1. Make sure your brochures are congruent with your message. The last thing you want is a brochure series that's giving information to your patients that's not consitent with your message that you're sharing with them. 2. The most effective way to use them

How Do I Educate Without Making Everyone Wrong?

Q:  How do you still have powerful patient education without making the patient feel like they've been doing something wrong their entire life with their health? This is a classic. I call it the 'us versus them'. 'Them' are the people that taught you all this bad information.  They are the ones who don't have

Changing My Mindset for Different Personalities

Q:  How or does your mindset change as you deal with different personalities or patients based upon their values? My mindset doesn't necessarily change just because I am dealing with a certain type of personality. For example, if someone is sitting in front of me that's a driver, my mindset doesn't change. It's always the

Changing Marketing in a Changing Economy

Q:  How is marketing changing with the changes in the economy? This is an important question, because it is changing. Everything is changing with our economy. People are seeking more value for less money. They're seeking things that are worth more to them. They are avoiding and ignoring things that used to be considered luxuries

Fundamentals of Chiropractic Success

Q:  Everything has fundamentals. Once you know them, it takes an average player to either be a good or even a great player. What are the fundamentals of chiropractic? That's a good question because we all know that Tiger Woods goes back to fundamentals. He goes to his coach and has him analyze his swing

Consults SO Good You'll Have a Line Of New Referrals???

Q:  I often hear speakers and gurus say things like, 'By the end of the first visit most patients are asking if they can please bring their family in to be checked.' Are these guys full of crap? If not, what are they doing during their exam and consults that gets people so excited? I