Where's the Balance (and the CA)?

Q:  How do you truly maintain focus with all that a small business owner has to juggle in the effort to maintain work, life, and spiritual balance for one's self when the funds are not yet adequate to hire and delegate projects, responsibility, or anything else to a third party? That's a great question. How

Selling Certainty?

Q:  I heard you say that certainty is what you sold. What was the pivotal event that changed things for you, or was it more than one? I was asked once by a Ph.D. professor who was a patient of mine what is it that I 'sold'. Now most chiropractors don't like the word 'sales'.

Do You Advertise for Specific Conditions?

Q:  Did you advertise for specific conditions? This is a really tricky question. It belongs here, it belongs in philosophy, but did I advertise for specific conditions? I guess the answer is yes. I did a lot of Ritalin workshops for ADD and ADHD. I did a lot of ear infection workshops. I did some

What Techniques Will Help Me Stay On Top?

Q:  For longevity, what are your suggestions about technique, style, and growth from a technical standpoint? How would you go about adjusting and making sure you stayed on top of the best techniques to keep you in practice for a long time? It's important stuff. When you start building volume and you start seeing a

How Many Table Do I Need?

Q:  If I wanted to see 500 patient visits per week, how many adjusting tables or rooms would I need to have? That's a question that I really can't answer accurately because it depends so much on your technique, how big your office is, what style of practice you have, what kind of flow you

How Do I Identify and Fix the Bottlenecks In My Practice?

Q:  How do I find the bottleneck areas of the practice and how do I fix them? By bottleneck, I'm interpreting capacity limitations, or places where things slow down and limit your growth and volume. Those might be physical bottlenecks. Your hallway might be too narrow. You might not have enough rooms. You might not