How Do I Market Outside Lectures?

Q:  "What is the specific strategy for setting and marketing outside lectures?" I don't want to seem evasive here, but this is just too big of a topic to discuss in the faq section.  I go into deep and detailed strategies in the modules and you will learn exactly how to market them successfully.  I

How Deep Should I Go In My Presentations?

Q:  "Where do you draw the line between giving too much in depth detail on a subject and not giving the, 'Oh, you should just drink more water' scenario?" There's a critical balance, here to be sure.  You certainly don't want to just give them a bunch of fluffy junk that doesn't really result in

Bringing In Guest Speakers

Q:  I'm considering bringing speakers in to present on topics of interest after surveying my current patients on their topics of interest. Do you have any ideas, feedback, or thoughts? I think it's a great idea. Find out what your patients want. Ask them, 'If I could bring in guest experts to speak to you

How Many Marketing Programs Should I Have Going at Once?

Q:  How many internal marketing programs should be going on at one time and how many external marketing events can I do per month The answer is you should have as many internal marketing programs going on at one time that you can handle that fits into your plan for your ideal practice and which

What's a Good Marketing Budget?

Q:  How much should my marketing budget be? This is a great business question. Most chiropractors don't even consider themselves 'in business', but rather as simple servants.  Well, I have news for you... you're both! As entrepreneurs you've got to understand business foundations and one of those is that your marketing budget should be at

How Can I Set Up Outside Talks?

Q:  How did you go about setting up and marketing your outside talks for your practice? First of all, I had my staff set up and market most of my talks. There are dozens of ways to do it. Work within your practice first. Find out who your patients are. You should be keeping record