Best Marketing in 2009

Q:  What do you think is the best way to market in 2009? The best way to market right now is by understanding the mindset of the consumer. You need to understand the fear that is driving this economy and understand that people feel like they don't have any money, even if they do. Also

Do You Advertise for Specific Conditions?

Q:  Did you advertise for specific conditions? This is a really tricky question. It belongs here, it belongs in philosophy, but did I advertise for specific conditions? I guess the answer is yes. I did a lot of Ritalin workshops for ADD and ADHD. I did a lot of ear infection workshops. I did some

'I Don't Have Time for Marketing'

Q:  External marketing becomes very expensive very quickly. I'd like to have more media exposure. I'm a Creating Wellness Center and I'd like more people to know about it. I'm having a hard time devoting time to this task. I've contacted local editors of the papers over the past two years but it really hasnít

Any 'New' Ideas for Marketing?

Q:  Marketing funds dry up really quick when you first start out. Any new ideas for marketing? I don't like to give my services away. About three times a year I do food drives or charity events, donations in exchange for adjustments. I do internal referrals. I'm wondering if you have anything that really stands

Yellow Pages?

Q:  What's the most effective and cost effective Yellow Pages ad, size, content and color? I'm probably the wrong person to ask, to be honest with you. I never ran a Yellow Pages ad in my entire career. I didn't do more than bold my name in the listing. I thought it was a complete

Referral Systems

Q:  What referral getting systems need to be in place? That's actually a pretty complicated question. It's short but it's complicated and here's why... There are so many different things that add up to a referral in your office that there really is no one 'system'. To answer what I believe you're asking, you have