How Do I Overcome My Struggle With Asking For Referrals?

Q: I'm a doctor who struggles to ask for referrals. What's the best way to overcome that? First of all, know that you're not alone. Most doctors, if they're being honest with themselves, struggle to ask directly for something such as new business or money. Asking for referrals is no small task. There are a

How Can I Market and Stay True To My Philosophy?

Q:  What yardstick do you use to measure your marketing tactics, to stay true to your mindset philosophy or vision? This is an important question but it's a simple one to answer. It's called being 'contradiction free'. I know there are ways to get patients in your office that are a bit 'bait and switch'.

Come On...Fall In Love With Marketing?

Q:  What have you done to fall in love with marketing and keep the passion in something that so many doctors despise? I'm so glad you asked this question. I do love marketing and I do love sales. Let me tell you why - not for the sake of marketing or sales, but because it's

Best Marketing ROI?

Q:  What is the best marketing you know of with the greatest return on investment? I can speak from personal experience and by far, hands down, the best marketing in the world is marketing yourself and getting out into your community and giving talks.  Why do I say that? For one thing it's relatively easy

Changing Marketing in a Changing Economy

Q:  How is marketing changing with the changes in the economy? This is an important question, because it is changing. Everything is changing with our economy. People are seeking more value for less money. They're seeking things that are worth more to them. They are avoiding and ignoring things that used to be considered luxuries

Favorite External Marketing Ideas

Q: What are your favorite external marketing ideas? Much like internal, my favorite thing is to go out and speak. There are several reasons for that. 1. Its the most cost effective way I have ever seen to build a practice. 2. It's the easiest and most practical way to build a practice. It takes