Referral Systems

Q:  What referral getting systems need to be in place? That's actually a pretty complicated question. It's short but it's complicated and here's why... There are so many different things that add up to a referral in your office that there really is no one 'system'. To answer what I believe you're asking, you have

How Do I Overcome My Struggle With Asking For Referrals?

Q: I'm a doctor who struggles to ask for referrals. What's the best way to overcome that? First of all, know that you're not alone. Most doctors, if they're being honest with themselves, struggle to ask directly for something such as new business or money. Asking for referrals is no small task. There are a

Best Marketing ROI?

Q:  What is the best marketing you know of with the greatest return on investment? I can speak from personal experience and by far, hands down, the best marketing in the world is marketing yourself and getting out into your community and giving talks.  Why do I say that? For one thing it's relatively easy

Favorite External Marketing Ideas

Q: What are your favorite external marketing ideas? Much like internal, my favorite thing is to go out and speak. There are several reasons for that. 1. Its the most cost effective way I have ever seen to build a practice. 2. It's the easiest and most practical way to build a practice. It takes

Should I Adjust On the First Visit?

Q:  Should you adjust on the first visit or wait until the second and why? I never recommend adjustments on the first visit - ever. Of course there are exceptions to 'never' (strong word isn't it).  But even with the exception, you still don't adjust immediately after your exam. The exception is if someone is

How Do You Convert Free Consultations?

Q:  What's your take on free consultations and what does that include? How do you transition them into an exam which there is a fee for? A free consultation is a wonderful tool to use... as long as you use it properly! If you're doing a 'free consultation' then the most important single thing you