"Can I be 'fat' and Still be the Model of Wellness"?

I’m going to interpret this question as how important is it for you to represent that, to literally live the wellness lifestyle yourself, and I think it’s critical. Not just for the patient, but for you and your certainty, because you can’t sell something you don’t own. You can’t even give it away if you

What's a Realistic Target for Wellness Conversions?

It depends on your model. If you’re accepting them based upon pain, educating them based upon pain, inferring, “How you doing, how you feeling? Pain better? then you go from there to corrective care, but still emphasize, “Does that hurt a little bit less? Are you feeling a little bit better?” And now you get

Transitioning from Relief to Wellness

To transition from pain to wellness you have to be really clear with people so they understand the difference between the three models.  They need to understand when they’re in relief and why they’re in relief, what makes them now in corrective, and how long they’re going to be there and what are the indicators. 

When do I Introduce the 'W' Word?

I started sowing seeds immediately upon the consultation. In fact, one of the very things I said after I explained things is, “We’re going to go do our examination, and I’m going to find out exactly what it will take to prepare you for lifetime wellness care.” I just threw those words out. People didn’t

Wellness Rehab?

I’m certain the answer is yes, but I don’t see it very often because there are typically too many contradictions that exist within the practice and then exist within the patient’s mind, and people get confused. When there’s confusion, there is no clarity, and when there’s no clarity, there’s very little value. So it’s hard

How Do I Market Wellness?

First of all, it’s an important thought because if you really, truly want to be congruent then you don’t want to be out there marketing back pain, and then trying to convert people into wellness patients. We all know that people are out there looking for wellness; they just don’t equate chiropractic with wellness. Some