What Should I Cover In My New Patient Classes?

Q:  What are the necessary elements and information that should be covered in my health care class? I have a 'unique' viewpoint on this. I think most experts and coaches out there would tell you something a little different, but my viewpoint is that the goal for a new patient orientation is to build the

How Often Should I Do Patient Classes?

Q:  How often should I have a patient health care class? The answer to this ultimately depends upon how big your practice is (or how big you want it to be). I would recommend no matter how many new patients you attract that you do your new patient class a minimum of twice per month.

Guest Presentations

Q:  Did you have others come into your office to present various topics? This can be a great strategy for 'over-delivering' to your patients, providing a 'wow' experience and for building your practice. One way to do this it to approach local owners of 'congruent' businesses and say, "Hey, let me put you in front

Using Patient Brochures

Q:  How should I use brochures in the patient education process? 1. Make sure your brochures are congruent with your message. The last thing you want is a brochure series that's giving information to your patients that's not consitent with your message that you're sharing with them. 2. The most effective way to use them

How Can Staff Help Educate Patients?

Q:  How do I have staff participate in the patient education process? There are a lot of different ways to do this, from scheduling certain visits to having different brochures and materials that are handed out by the CA, to having the CA give them an 'article of the week,' to taking advantage of casual

How Do I Educate Without Making Everyone Wrong?

Q:  How do you still have powerful patient education without making the patient feel like they've been doing something wrong their entire life with their health? This is a classic. I call it the 'us versus them'. 'Them' are the people that taught you all this bad information.  They are the ones who don't have