Q:  What are the necessary elements and information that should be covered in my health care class?

I have a 'unique' viewpoint on this. I think most experts and coaches out there would tell you something a little different, but my viewpoint is that the goal for a new patient orientation is to build the foundations of a long term relationship with my patients.

The goal isn't to educate your patients. That will absolutely happen and is was one of your objectives, but it should not be your overriding goal.

Your overriding goal should be

Q:  How often should I have a patient health care class?

The answer to this ultimately depends upon how big your practice is (or how big you want it to be). I would recommend no matter how many new patients you attract that you do your new patient class

Q:  Did you have others come into your office to present various topics?

This can be a great strategy for 'over-delivering' to your patients, providing a 'wow' experience and for building your practice.

One way to do this it to approach local owners of 'congruent' businesses and say,

Q:  How should I use brochures in the patient education process?

Q:  How do I have staff participate in the patient education process?

Q:  How do you still have powerful patient education without making the patient feel like they've been doing something wrong their entire life with their health?

This is a classic. I call it the 'us versus them'.

Q:  What's your favorite technology to use in practice?

Q:  What were your favorite educational posters, and why?

Q:  What are your favorite internal marketing ideas?

I'm biased on this because my favorite (and most effective) thing to do is share what I know with people, and doing talks is the best way to do that by far.  It wasn't always that way. I didn't use to like to speak in public. In fact, like many doctors I've met, I was scared to death. Over the course of time I realized how important it was and more importantly how effective it was and I got over my fears and limitations.

Q:  I've had a hard time with re-exams. What do I need to do to create value in the re-exam for myself and the patient?

You're not alone, my friend. Most chiropractors, if they're honest with themselves, don't do re-exams. Why?