Favorite Technology?

Q:  What's your favorite technology to use in practice? I've said this before and I'll say it again. Hands down its the Insight Subluxation Station. Look, here's the deal- It is the thing that helped me change my practice more than any other single tool. Is it cheap? No. Is it an expense? No. It's

Best Posters to Have?

Q:  What were your favorite educational posters, and why? I've had a lot of posters that I liked, and a lot of them that I tried out and just didn't. I like things that are simple. I like things that are effective. I like things that are attractive and look good in my office because

Top Internal Marketing Ideas

Q:  What are your favorite internal marketing ideas? I'm biased on this because my favorite (and most effective) thing to do is share what I know with people, and doing talks is the best way to do that by far.  It wasn't always that way. I didn't use to like to speak in public. In

How Do I Create Value With Re-Exams?

Q:  I've had a hard time with re-exams. What do I need to do to create value in the re-exam for myself and the patient? You're not alone, my friend. Most chiropractors, if they're honest with themselves, don't do re-exams. Why? They're afraid. They're afraid of what's going to happen if the patient's feeling better.

The Philosophical Consultation?

Q:  How do you avoid overwhelming or blowing the new patient out of the water with chiropractic philosophy etc. during the consultation? That's a really good question because I've got to tell you, I've sat in on consultations and I've listened to them on recordings and I'm thinking, "What the hell are you doing? This

What Communication Tools Did You Use?

Q:  What are some of the most powerful communication tools that you use in your office? As unexpected as this may sound, I believe that the most powerful communication tool in an office is your voice. It's the ability to communicate a truth that is unique to chiropractic and to do so on a level