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The Keys to a New Patient Orientation

Dr. David Jackson — Sun, 22 Mar 2009 19:06:47 +0000

Q: What are the key points to be covered in a new patient lecture?

This question is answered in an upcoming module because a new patient orientation is one of the best if not the best sources for retention and for referrals. It deserves deep discussion and thinking.

However, to answer the question, the key points are that

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Workshop/Orientation Attendance Strategies

Dr. David Jackson — Sun, 22 Mar 2009 17:18:48 +0000

Q: "How do you get people fired up about being at your workshops and bringing their friends?"

The only way I've ever found to get people fired up about going to do something is by making sure it is something they really want to do.

I know... duh, but think about it; it's hard to convince someone to go see a movie unless the story of the movie is something that really appeals to them. It's really hard to convince someone to go hear a speaker (including you) by using some sort of tactics or strong-arm techniques. The best and only way I've ever learned how to do this is to have content that they're interested in and

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Should I Cancel My Lecture?

Dr. David Jackson — Sun, 22 Mar 2009 15:51:38 +0000

Q: What if only one or two people show up to my lecture? Should I cancel it, or should I go ahead and do it anyway?

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Increased New Patient Orientation Attendance

Dr. David Jackson — Sun, 22 Mar 2009 15:50:17 +0000

Q: What are the top three ways to get people to attend the new patient orientation? How do you get them to bring a guest?

I've answered similar questions here on the Epic FAQ's, but here's a list of the top three ways to insure patients and their guests so up:

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Should I lecture On 'Other' Topics?

Dr. David Jackson — Sun, 22 Mar 2009 15:47:38 +0000

Q: Did you ever give lectures on other topics like nutrition, exercise, and etcetera?

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Bringing In Guest Speakers

Dr. David Jackson — Sun, 22 Mar 2009 15:45:45 +0000

Q: I'm considering bringing speakers in to present on topics of interest after surveying my current patients on their topics of interest. Do you have any ideas, feedback, or thoughts?

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'No One Shows Up For My Classes'

Dr. David Jackson — Sun, 22 Mar 2009 15:43:47 +0000

Q: It seems the age-old question on this is, "How do I encourage my patients to bring others and just to show up themselves"?

I have had hundreds of doctors tell me that they do these classes and no one shows up. I understand that because it used to be that way for me as well. That result of people not showing up comes from a lack of clarity and congruency of your purpose for the new patient workshop.

People will show up when you

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Can Staff do the New Patient Class?

Dr. David Jackson — Sun, 22 Mar 2009 15:40:18 +0000

Q: Is the new patient class something the doctor should do or can a staff member run it as effectively with the same results?

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What Should I Cover In My New Patient Classes?

Dr. David Jackson — Sun, 22 Mar 2009 15:38:15 +0000

Q: What are the necessary elements and information that should be covered in my health care class?

I have a 'unique' viewpoint on this. I think most experts and coaches out there would tell you something a little different, but my viewpoint is that the goal for a new patient orientation is to build the foundations of a long term relationship with my patients.

The goal isn't to educate your patients. That will absolutely happen and is was one of your objectives, but it should not be your overriding goal.

Your overriding goal should be

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How Often Should I Do Patient Classes?

Dr. David Jackson — Sun, 22 Mar 2009 15:34:20 +0000

Q: How often should I have a patient health care class?

The answer to this ultimately depends upon how big your practice is (or how big you want it to be). I would recommend no matter how many new patients you attract that you do your new patient class

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