'No One Shows Up For My Classes'

Q:  It seems the age-old question on this is, "How do I encourage my patients to bring others and just to show up themselves"? I have had hundreds of doctors tell me that they do these classes and no one shows up. I understand that because it used to be that way for me as

Can Staff do the New Patient Class?

Q:  Is the new patient class something the doctor should do or can a staff member run it as effectively with the same results? I've seen staff members run these and I've seen them do a pretty good job. I've had mine do a few of them. But you know, this is something that I

What Should I Cover In My New Patient Classes?

Q:  What are the necessary elements and information that should be covered in my health care class? I have a 'unique' viewpoint on this. I think most experts and coaches out there would tell you something a little different, but my viewpoint is that the goal for a new patient orientation is to build the

How Often Should I Do Patient Classes?

Q:  How often should I have a patient health care class? The answer to this ultimately depends upon how big your practice is (or how big you want it to be). I would recommend no matter how many new patients you attract that you do your new patient class a minimum of twice per month.

Guest Presentations

Q:  Did you have others come into your office to present various topics? This can be a great strategy for 'over-delivering' to your patients, providing a 'wow' experience and for building your practice. One way to do this it to approach local owners of 'congruent' businesses and say, "Hey, let me put you in front

Any 'New' Ideas for Marketing?

Q:  Marketing funds dry up really quick when you first start out. Any new ideas for marketing? I don't like to give my services away. About three times a year I do food drives or charity events, donations in exchange for adjustments. I do internal referrals. I'm wondering if you have anything that really stands