Do You Advertise for Specific Conditions?

Q:  Did you advertise for specific conditions? This is a really tricky question. It belongs here, it belongs in philosophy, but did I advertise for specific conditions? I guess the answer is yes. I did a lot of Ritalin workshops for ADD and ADHD. I did a lot of ear infection workshops. I did some

How Can I Market and Stay True To My Philosophy?

Q:  What yardstick do you use to measure your marketing tactics, to stay true to your mindset philosophy or vision? This is an important question but it's a simple one to answer. It's called being 'contradiction free'. I know there are ways to get patients in your office that are a bit 'bait and switch'.

Come On...Fall In Love With Marketing?

Q:  What have you done to fall in love with marketing and keep the passion in something that so many doctors despise? I'm so glad you asked this question. I do love marketing and I do love sales. Let me tell you why - not for the sake of marketing or sales, but because it's

Fundamentals of Chiropractic Success

Q:  Everything has fundamentals. Once you know them, it takes an average player to either be a good or even a great player. What are the fundamentals of chiropractic? That's a good question because we all know that Tiger Woods goes back to fundamentals. He goes to his coach and has him analyze his swing

Fear-Based Consultations- Leave it to the Medics!

Q:  We're taught in school this fear-based history and report of findings. How would you recommend changing that perspective? There are a lot of chiropractors that use fear-based chiropractic, and I am absolutely not a proponent of fear-based chiropractic. People are in enough fear already. The truth can be scary. I'm not shying away from

The Philosophical Consultation?

Q:  How do you avoid overwhelming or blowing the new patient out of the water with chiropractic philosophy etc. during the consultation? That's a really good question because I've got to tell you, I've sat in on consultations and I've listened to them on recordings and I'm thinking, "What the hell are you doing? This