The challenge here is very obvious. Kids don't typically have pain. They don't have to revert back. They haven't had damage done to a degree where they have arthritis and aches and tiredness and fatigue like parents do. If they do, they often don't even communicate those things because they're just out doing what kids do.

If you're having any issues with these people, it's either the

The short answer is between 20 minutes and 60 minutes. 20 is awfully short, but sometimes you're only going to get a little lunch and learn, a little break that employers might be at.

More typically

I think you're basically asking, should your whole topic, your whole talk, be about chiropractic or do you just tie it together?

I would say,

My favorite topics are whatever gets the most people in a room. That being said, I like talking about things about kids. I've done over 400 lectures on

Some of your outside lectures will be attended by employers or employees of companies that you have negotiated with and that you'd go in and do a presentation, so you getting them to attend is not the big issue, but if you’re promoting outside lectures, then you have to

Q:  "How do I close a presentation in a way that people want to sign up for a care plan but that's not too pushy?"

First and foremost, when you're outside doing public presentations, you're not trying to get people to sign up for your care plan. You're giving them an opportunity to find out if whatever you've been talking about is something you can help them with.

Q:  "What are the necessary elements that should be in a presentation?"

I cover these in a lot of different areas in the Epic Practice Membership because this is so important to know.

Q:  "Where do you draw the line between giving too much in depth detail on a subject and not giving the, 'Oh, you should just drink more water' scenario?"

There's a critical balance, here to be sure.  You certainly don't want to just give them a bunch of fluffy junk that doesn't really result in anything, but at the same time, you aren't there to give them a degree either.

You have to be careful. What you do want to do is give them

Q:  "How do you get people fired up about being at your workshops and bringing their friends?"

The only way I've ever found to get people fired up about going to do something is by making sure it is something they really want to do.

I know... duh, but think about it; it's hard to convince someone to go see a movie unless the story of the movie is something that really appeals to them. It's really hard to convince someone to go hear a speaker (including you) by using some sort of tactics or strong-arm techniques. The best and only way I've ever learned how to do this is to have content that they're interested in and