Do 'Annual Care Plans' Build Retention?

Annual care plans don’t lead to good retention. Good retention can result in part from those, but ultimately it’s usually the inverse way. Good retention leads to annual care plans. Because people are going to stay around, you offer them a convenient way to do that. People that try to use annual care plans that

What's a 'Good' Retention?

The average retention as reported recently is around 12 visits. To me, that's pathetic. I don’t mean that to be offensive. It just means that if you’re anywhere near there, you’ve got some work to do. It means you’re running a pain-based practice. It means that insurance pays for 12 visits and that’s probably why

'Same Old, Same Old' - How do I Avoid That?

You’re referring to the whole, ‘Face down. On your left. On your right. Knock down the high spots. See you Tuesday.’ A lot of that’s technique-driven, but I think more or less than that it’s just driven by not being creative. Most chiropractors are actually very creative people. You just need to take some time

How Do I Keep it 'Fresh' on Visit 80?

There are a lot of techniques, I suppose. I’ve done so many different things. But do you know how I do it? I keep myself fresh and exciting. I keep my staff fresh and exciting. That comes from passion which comes from purpose. If you are on purpose and you are passionate and you mix

When Do I 'Just Let Them Go"?

The time to let people go is when they want to go, or when you feel like they don’t fit your practice. You can fight it all you want, but if they want to go, let them go. You have to let them go emotionally because they’re going to go. Your responsibility is to make

What's the Best Reactivation System?

The best system for reactivation is never losing touch with your patients. Give, give, give, give, give, give, ask. When someone does leave your practice, give them content that helps them. Give them information that overcomes an issue for them. Send them newsletters that inspire them. Send them email that benefits them. Send them a