Daily Visit Education?

I am very consistent in my patient education and also very committed toward non-frontloaded patient education, meaning that it continues on at an equal pace throughout their time in the practice. A lot of chiropractors dump everything on a patient in the first week and then it stops. I do have education processes that I

What's the Magic One-Liner for a Consultation?

Q:  Did you have a specific line in your consultations that seemed to have a huge impact? I don't use scripts. I never have and I never will. I don't teach scripts, but I do have lines. I guess they're more thoughts, if you will. I've said this before and you'll hear me say it

What 20% of Communication Make Up 80% of Results?

Q:  What types of languaging did you discover over the years that really created the results? Assuming the 80/20 rules, what 20% of your languaging created 80% of the results? I think more than languaging, it was the intent of the languaging. It was the ability to communicate to different personalities and to different human

How Can I Read People Better?

Q:  How do I learn to read people better so I can understand how to communicate with them better? Your ability to do 'read people' will determine the essence of your success. You have got to be able to read people and to transfer what you've learned from them into your communication. One of the

Do Reactivation Letters Work?

Q:  Did you do reactivation letters? I started out doing reactivation letters and found out that they didn't really work too well. What worked better was always give, give, give, then ask. In other words, we sent patients communications on a consitent basis that gave them value without asking for anything in return. We sent

Should I Send Newsletters?

Q:  Did you send out a patient newsletter? Yes, I sent out a variety. I bought some. I made some of my own. Just like you, I experimented. I subscribed to things. I did the Health Tip of the Week. I sent out a lot of different communications, but with the advent of technology, obviously