How Do I Market Wellness?

First of all, it’s an important thought because if you really, truly want to be congruent then you don’t want to be out there marketing back pain, and then trying to convert people into wellness patients. We all know that people are out there looking for wellness; they just don’t equate chiropractic with wellness. Some

I'm Not a Nutritionist... Can I Still Be a Wellness Doc?

First, you have to define what a true wellness practice is for you. Can you just offer a component of wellness? I’d say yes. Is it better to offer more components of wellness but not dilute yourself? Of course. How do you do that? Well, one of the ways is you can hire people. Another

Is 'Wellness' Being Diluted?

That’s a great question because wellness doesn’t really mean anything to anybody, yet everyone is using it. Everybody. Hospitals are using it. Gyms are using it. Massage therapists are using it. Chiropractors are using it. We have to put it into a context of what that means. Most of the world still looks at wellness

What are the Best Wellness Resources for Patients?

There are tremendous resources out there, especially now. Dr. Jason Deitch’s, Discover Wellness: How Staying Well Can Make You Rich, is an amazing book to give to patients. I find it very valuable to purchase things like that and give them as gifts. Does it cost me a little? Yeah. But they make me a

Did you do wellness lectures in the office?

My patient orientation was about wellness. It’s not all it was about, but it certainly contained the essence of what wellness is. Did I do separate lectures regarding wellness in general? Yes and no. I did presentations about optimal nutrition, about optimal lifestyle, about raising healthy, drug-free families. They all had the wellness issues in

Can I 'Ease' the Patient Into Wellness at the Consultation?

Q:  What are the best strategies to ease the new patient into taking the next step toward committing to care and continuing on a wellness plan? Is the consultation the time to discuss this? The answer is yes and no. It's really not the time to discuss a wellness plan. I drop hints about wellness