What's a Realistic Target for Wellness Conversions?
It depends on your model. If you’re accepting them based upon pain, educating them based upon pain, inferring, “How you doing, how you feeling? Pain better? then you go from there to corrective care, but still emphasize, “Does that hurt a little bit less? Are you feeling a little bit better?” And now you get to wellness care, “Doesn’t feel so bad anymore, does it?”… that’s a tough sell.
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